Published in The National
The volume of e-commerce continues to expand rapidly across the entire world. The ease of such transactions comes at a cost, however, which is the inability to physically inspect merchandise prior to purchase, as well as decreased convenience of returns of defective or unsatisfactory products. This is why online reviews have become such a central part of the e-shopping process - many consumers refuse to make a purchase unless the product has received a high rating. But can we trust the reviews that we read?
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